Bing Ads agency
Microsoft (Bing) Ads Management Services
Microsoft Ads management puts your business in front of people searching on Bing and across Microsoft’s advertising network. We build, track and optimize your campaigns so this extra channel adds customers, not just clicks.
4.8 on Google (22 reviews)
Why Microsoft Ads
Add Search Traffic Beyond Google
Microsoft Ads is often overlooked, which can make it a useful addition for businesses already running Google Ads. Results vary by market, so we test it against your goals and scale what produces leads and sales.
Search Campaigns
Reach people searching on Bing and Microsoft’s search partners with ads matched to what they want.
Google Ads Imports
Start from your proven Google campaigns, then adjust keywords, bids and ads for how Microsoft’s audience responds.
Professional Targeting
Use LinkedIn profile targeting by company, industry and job function, which can be especially useful for B2B offers.
Conversion Tracking
Track calls, forms and sales so bidding and reporting are based on real customer actions.
Our process
How We Manage Microsoft Ads
Assess the Opportunity
We review your goals, Google Ads data if you have it and the search demand available on Microsoft.
Set Up the Account
We build or import campaigns and install conversion tracking.
Adapt the Campaigns
We adjust keywords, ads, audiences and budgets instead of treating Microsoft as a copy of Google.
Optimize and Report
We review search terms and results, make changes and show you what the channel is producing.
Are you missing customers on Bing?
Get a free audit and see whether Microsoft Ads fits your market.
What Our Clients Say
“John Piccone is a man of his word. There are many fly by night SEO experts and companies. After speaking with John on a few project ideas it’s clear he understands extremely advanced tactics and ROI focused. His client websites look professional and are ranking well.”
“I highly recommend Media Saga Social SEO. My new business is now on the 1st page of Google in just a few months and my phone rings constantly. I cant thank John enough for his expertise and utter jedi like skills!!!”
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Microsoft Ads FAQ
Are Bing Ads and Microsoft Ads the same?
Yes. Bing Ads was renamed Microsoft Advertising, and many people still use both names. Campaigns can reach people on Bing and across Microsoft’s advertising network.
Is Microsoft Ads worth it if I already use Google Ads?
It can be. Microsoft Ads is often a useful addition to Google Ads, but the volume and cost per lead vary by market. We use a test budget to find out before recommending that you scale.
Can you import my Google Ads campaigns?
Yes. Microsoft Advertising supports importing from Google Ads. We use that as a starting point, then adjust the campaigns for the different audience and results.
Do Microsoft Ads cost less than Google Ads?
Clicks are often less expensive, but not always. What matters is your cost per lead or sale, so we compare channels using conversion data.
Is Microsoft Ads good for B2B?
It can be, especially because LinkedIn profile targeting lets you adjust campaigns by company, industry and job function.
Free marketing audit
Find out what’s holding your marketing back
We review your website, search rankings, ads and competitors, then show you the fastest path to more calls and leads.
Prefer to talk? Call 646-604-2808 or book a call.
Request your free audit
Free and no obligation. Rated 4.8★ from 22 Google reviews.