SEO for online stores
eCommerce SEO Services
eCommerce SEO helps your product and category pages rank when shoppers are ready to buy. We improve your store’s structure, product content, technical health and authority so more organic traffic turns into sales.
4.8 on Google (22 reviews)
What we optimize
SEO Built Around How Shoppers Search
Online stores have problems most websites do not: thin manufacturer descriptions, duplicate pages from filters and variants, and products that come and go. We address these issues while focusing on the pages closest to revenue.
Category Pages
We target high-intent category searches with clear structure, helpful copy and strong internal links to your products.
Product Pages
We improve titles, descriptions, images and schema markup so products are easier to find and easier to choose.
Technical Health
We address page speed, crawl paths, duplicate URLs and out-of-stock pages so search engines focus on the right pages.
Authority and Reviews
We build backlinks, brand mentions and reviews that help a store compete with larger retailers and marketplaces.
Proof
Results for Companies Selling Nationwide
National SEO · Game Exchange of Colorado
4xorganic traffic in one yearTop-10 keywords grew from 35 to 334, making them one of the most dominant online companies in pinball nationally.
Semrush, Oct 2021 – Nov 2022
National B2B SEO · Bulk CBD Distributors
25xorganic traffic growth~130 → 3,200+ monthly visits from buyer-intent searches, with 2,200+ ranking keywords and citations in ChatGPT, Gemini and AI Overviews.
Semrush, Sept 2023 – Dec 2025
Our process
How We Grow Store Traffic
Audit the Store
We review your rankings, catalog structure, technical health and top competitors.
Prioritize by Revenue
We focus first on the categories and products with the best mix of demand, margin and ranking potential.
Optimize the Catalog
We improve templates, category pages and priority products, then add content that supports buying decisions.
Build Authority
We earn backlinks and brand mentions, and help grow the reviews shoppers look for.
Measure Sales Impact
We report on rankings, organic traffic and revenue where your tracking allows, then refine the plan.
Find the revenue your store is missing
Get a free SEO audit of your categories, products and competitors.
What Our Clients Say
“John Piccone is a man of his word. There are many fly by night SEO experts and companies. After speaking with John on a few project ideas it’s clear he understands extremely advanced tactics and ROI focused. His client websites look professional and are ranking well.”
“I highly recommend Media Saga Social SEO. My new business is now on the 1st page of Google in just a few months and my phone rings constantly. I cant thank John enough for his expertise and utter jedi like skills!!!”
eCommerce SEO FAQ
What is eCommerce SEO?
eCommerce SEO is the work of helping an online store rank in organic search. It focuses on category pages, product pages, site structure, technical health and authority.
Which eCommerce platforms do you work with?
We work with common platforms including Shopify and WooCommerce. Tell us what your store runs on, and your free audit will account for what that platform allows.
Should I focus on category pages or product pages?
Usually both, but category pages often target broader searches while product pages target specific items. We prioritize based on search demand, competition and what drives your sales.
How do you handle out-of-stock products?
It depends on whether the product is returning. We may keep the page live, point shoppers to alternatives or redirect it, so you keep the search value when it makes sense.
Do I need SEO if I already run shopping ads?
Ads bring in traffic while you pay for them, while SEO builds organic visibility that can lower your reliance on ads over time. Many stores use both.
Free marketing audit
Find out what’s holding your marketing back
We review your website, search rankings, ads and competitors, then show you the fastest path to more calls and leads.
Prefer to talk? Call 646-604-2808 or book a call.
Request your free audit
Free and no obligation. Rated 4.8★ from 22 Google reviews.