Branding DesignDigital MarketingMarketing

Branding Challenges You May Face

Anyone that’s spent some time in business should be able to echo the sentiment – branding your business well is a key factor to long term success. Unfortunately, the road to branding a name is generally a long process and can be challenging.

Branding is your starting point to, and a focus throughout your marketing campaigns, if you want to achieve a memorable brand, focus on setting a high bar, planning well, and ultimately, consistency. But what are these challenges you’d face when branding your business? How can you overcome them?

Branding Challenges You May Face
Branding DesignMarketing

How To Design A Logo

When creating a company, one of the first things you need is logo design, well, after a name and the type of services that will be provided of course. A logo is really important to a company’s image. It is a way of expressing yourself, conveying a message. Not unlike when you smile to let people know you are happy or look stern to insinuate anger. It is a way of letting people know who you are and what you do.

Evolution of NIKE Logo
BrandingDigital MarketingMarketingSocial Media

Managing your Online Reputation

Business professionals and executives today value online reputation management. This is because they have come to know how important it is to oversee and maintain their reputations. Companies with a strong reputation more easily attract higher quantities of customers, at a lower cost of acquisition, than those that either haven’t established or maintained theirs. Consumers see brands with a well-managed reputation as a better business based on communication and integrity. Furthermore, they associate more value with their products and services because the company has shown an effort publicly to maintain it’s reputation at a granular level, that each client or customer is given a ‘fair shake’. This encourages repeat customers, long-term clients, and consumer confidence that will garner better word of mouth referrals and overall brand loyalty. All of which play a role in the overall success of any business.

Managing your Online Reputation

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