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Anyone that’s spent some time in business should be able to echo the sentiment – branding your business well is a key factor to long term success. Unfortunately, the road to branding a name is generally a long process and can be challenging.

Branding is your starting point to, and a focus throughout your marketing campaigns, if you want to achieve a memorable brand, focus on setting a high bar, planning well, and ultimately, consistency. But what are these challenges you’d face when branding your business? How can you overcome them?