Keywords play a key role for planning, executing, and analyzing, any effective search engine marketing campaign along with most internet marketing campaigns. Keyword rankings and the traffic received from search terms are the foundation for planning campaigns for search engine optimization, pay per click, display advertising, and even social media marketing. Google and other search engines remain relevant and competitive by continually improving the user experience. Part of this is achieved by considering more factors and different perspectives when producing search results in an effort to better serve a result that answers the query.
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